FULL SERVICE MARKET RESEARCH
We provide high quality market research and business intelligence services to our domestic and international clients across 40 countries
Face to face Survey is also known as a personal interview survey, is a survey method that is used when a specific target population is involved. The purpose of conducting a F2F survey is to explore the responses of the people to gather more and deeper information.
The most important and efficient segment of Market Research, a technique where interviewer follows a script provided through a software application on a telephone call with the respondent which is structured as per according to the requirement of the study of the client, keeping in mind to grasp the best of information from the respondent. This type of Market Research speeds up the data collection accordingly with the requirements with accuracy. We are known for the quality of our research through this technique as time is the most important thing in this time of survey. Till date we have managed to give the desired output in the stipulated time given by our clients. The other most important thing about this part is the in-house arrangement of all the set up required for this kind of research. Our in-house team in this segment is spread across a wide region on the globe with the help of our reliable business partners. The professionals in our team for this segment pay special emphasis on quality checks and checking the parameters multiple times so as to make sure that the quality we deliver is the best of its kind. We have one in best of the class of set up for this purpose based especially in the Asian region. The quality is being checked by the specialists having great experience in the segment. The questionnaire being created is the best in class that can be provided. Our systems record each and every call so as to monitor every aspect of the progress made in case of every single survey being conducted. We make sure that once the survey gets completed the data gained must satisfy the requirements of the study, so as to deliver what is being expected from our clients. The satisfaction of clients is our achievement and award for every kind of research we perform.
This is the segment of Market Research where the questionnaire is sent to the respondent and they answer the same according to their available time, however, in this type of study the response percentage remains a bit lower in comparison to the interview over the telephone (CATI), as the respondent may or may not be equipped with internet facility. So, we put more emphasis on the design of the questionnaire so as to make it effective and impressive. This quality of questionnaire raises the percentage of response. A standard form of questionnaire needs to be short and crisp including objective type questions just with checkboxes or pull-down menus or pop-up menus to help the respondent use less time in completing the survey.
The segment of Market Research in which the interviewer physically meets the respondent to ask them questions from the pre-defined questionnaire provided to them for the purpose of the study. This is a segment where the impression of the interviewer pre-determines whether the respondent will be answering the questionnaire or not, in case if the respondent is not interested then how the situation can be turned in favor is a talent to be possessed by the interviewer. We have a dedicated team for this segment who are responsible to provide training to the interviewers so as to get capable of handling adverse situations and complete the survey in pen and paper mode. Here the probability of completion remains at nearly 100% as the respondent once convinced, answers the questions diligently.
We have got a group of selected respondents in every field who agree to provide information at specific intervals so as to enrich us with the data whenever required by our clients. We have got a huge database of specialists in almost every segment covering especially the fields like healthcare, education and public sector. Apart from our Mobile Application, there are many more respondents who need to get connected offline. Our reward mechanism is well set for this purpose, which fastens our long term relation with our panel of specialists.
An essential service in our segment where designing of the survey to be conducted is done using various tools like Dimensions and Computer Aided Survey System so as to program and host the online survey is a respondent friendly manner. We stand in the first line of Market Research companies in this segment where we convert the created questionnaire into online survey using technologies of interactive communication. The program needs to be designed in such a way that the visitors (respondents) once in, complete the survey before leaving. We create such user friendly designs in multiple languages. We also provide the service of Real-time reporting so as to keep our clients updated with the ongoing project, hence gaining control over the look of the survey. Customized reports are also sent, as real-time monitoring provides access to both active and completed or paused projects. We ensure our client of proper data layout to be generated as per the requirement of the analytical team. We focus on the accuracy of the project in the segments like IT, FMCG, Healthcare, Personal care, Education, Travel, Telecom and consumer durables.