Quantitative research is a structured way of collecting and analyzing data obtained from different sources. It focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.
We support our clients with full range of quantitative market research services. We are highly experienced in the key data collection methods, including:
- FACE TO FACE/ PERSONAL INTERVIEW
- COMPUTER ASSISTED TELEPHONE INTERVIEW (CATI)
- COMPUTER-ASSISTED WEB INTERVIEWING (CAWI)
- ONLINE PANEL
- SURVEY PROGRAMMING.
Qualitative research is a type of social science research that collects and works with non-numerical data. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.
We support our clients with full range of qualitative research techniques :
- FOCUSED GROUP DISCUSSION
- IN- DEPTH INTERVIEWS (IDI’S)
- TELEPHONE - DEPTH- INTERVIEWING (TDI’S)
We use the combination of Quantitative research methods and Qualitative research techniques to meet needs of the clients in an efficient and effective manner.
There are other researches which we specialised in :
- FINANCIAL RESEARCH
- HEALTHCARE RESEARCH
- ONLINE RESEARCH
MYSTERY SHOPPING is a standard practice which was introduced in the market in early 1940s, to measure the integrity of employees or for internal investigations of their product or service,for measuring the quality of service or compliance with regulation or to gather specific information about their product or service. It is also the most objective and unbiased way of find out the true feedback of the consumers.Hospitality, Retail and F&B are some of the key industries that can benefit immensely from conducting regular mystery audits.
This is one of the segments of Market Research which we have expertise on. We have a team of nearly 1000 mystery shoppers in India, marking our presence in every state, are given instructions to make the test of product or services in a particular manner (known often as ‘scenarios’ ) so as to gather the maximum information about the same, as per the requirement of our client.
Our trained shoppers who disguise as actual customers and evaluate following, among others:
- Customer service
- Product quality
- Process conformity
- Operations management
- Employee interactions
Once Mystery shopper updates the data with us in real time through our Tache Mobile App which further are compiled according to the requirement of the client. Reports and presentations are made as per the requirement or the Primary data is led through the secondary means to get the final compact form of the result.
A mobile survey is any survey where survey is completed by the respondent on a mobile device like a smartphone or a tablet computer.With Tache mobile App, surveys can be optimized for mobile devices and our dashboard service for PC.
Tache Mobile App allows a 2-way flow of information and data in real-time between field interviewers and the researcher. The researcher can update surveys which are sent to interviewers in real-time, and data is sent back automatically from the field.
Answers to your problem may already exist in-house or in the public domain. So to find the nuggets of gold we do desk research which comprises searching for information using existing resources, such as the press, the Internet, analytical reports and statistical publications. This is then followed by cross referencing and the collation of data. It serves as a stand-alone research technique or as the initial stage of a project and a precursor to primary research.